About Us

Esparter Ltd

Smart web applications, simplified

Adam Hawley and James Turner set up Esparter in 2015 to take advantage of a new generation of development tools and libraries, simplifying and accelerating the production of Web Apps in finance.

The ability to quickly prototype and develop an idea using excellent TypeScript and JavaScript open source frameworks which run very cheaply in the cloud brought previously commercially prohibitive opportunities into play.

In parallel, the performance of Web Apps on mobile phone browsers continued to improve and reach the point where a high quality user experience could be achieved, alleviating the need for separate native iOS and Android Apps.

All these factors combined to de-risk the development of new and replacement services, permitting early releases of Web Apps to generate revenue to help fund iterative enhancements. Esparter’s experience of developing such applications, combined with vast domain expertise in finance, ensured the success of Web App projects.

An early, key observation was that the most successful Web Apps underwent constant review and improvement.  It was evident that once the initial ‘vision’ for the App had been released, apps became susceptible to technical and commercial decay without business stakeholders always being fully aware.

Evidently it was not easy for product managers to see what their users were doing, or not doing, and understand what to change or improve. More often than not, roadmap prioritisation would be done based on gut feel or internal stakeholder pressure, often resulting in unguided changes which did little to enhance the service for users.

It was clear that Web Apps needed to be designed and instrumented in a way that offered more insight in this area. Esparter set out to design smarter Web Apps to assist data-driven refinement. To see how we did this see our section on what is a Smart Web App and further insights across our projects.