Problem:

 A popular but tired Market Data Rates portal that provides the bank’s customers with first access to key Index calculations and market commentary was using legacy browser plug-in technology that was becoming difficult to support for desktop users and virtually impossible for emerging mobile users.

Solution:

Esparter designed, built, tested and deployed a new Smart Web App that eliminated all plugin libraries but also captured key user activity that served as a guide to version two of the new app on which functionality to enhance and also which functionality could be removed.

The inclusion of user behaviour logging made it clear what users were now needing from this service. Once this was addressed, along with the better deployment capabilities of a Web App, the user base started to grow again and client hits on the service doubled.